Gen. Eisenhower really needed something for his men: 3 million bottles of Coca Cola. And bottling plants to refill them. Eisenhower’s requisition was sent to the Coca Cola company on June 29, 1943. Robert C. Woodruff complied. He set up dozens of bottling plants across Europe, and U.S. servicemen were able to buy Coke for a nickel, Coke’s history … read more A common enemy